Freelance Lead Product designer
I’m experienced in all phases of the design process including user research, copywriting, wireframing, prototyping, visual design, interaction design, and usability testing
Available from October 1st
Based in Amsterdam
What do I bring to your team?
18 years in UX/UI & product design, spanning consultancy and industry roles.
I'm rooted in problem-solving, with a deep background in product design, UX/UI, and research.
I've thrived in cross-functional, agile teams. I bring structure to design, ensuring everyone adds value.
I help setting design requirements based on information from internal teams and user research.
I foster a scalable design culture, using design systems to seamlessly connect designers and developers.
I coach UX/UI Designers, Product Designers, Service Designers and UX Researchers.
Read about my background and skills
Next to that…
Beyond my design roles, I actively work as a design mentor.
Engaging in 1:1 conversations, I share my experiences, craft personalized growth plans and deliver lectures on key design topics.
My latest work
As a Lead Product Designer, I've been fortunate to collaborate with these teams recently.
BetterUp
Collaborating in squads to enhance user experience using Artificial Intelligence and Machine Learning (AI & ML) solutions.
Mendix
Leading product design for a new data hub, collaborating with service designers, UX researchers, and engineers. Developed a design system, applied agile methods, and managed stakeholder alignment to our vision.
ace & tate
Providing mentorship in product design, design systems, and UX research. Conducted design reviews and spearheaded projects from ideation to development.
Design stories
For the past 18 years I have been working in cross disciplinary teams focused in digital product and UX/UI design in areas like web&app, Saas, e-commerce, education and content creation. This is a selection of some my favourite cases.
New cases from my latest assignments coming soon!
Health monitoring devices commerce
Keep a healthier heart and respiratory system using healthy lifestyle devices.
WORLD PRESS PHOTO
Best Associations Website of the 24th Annual Webby Awards, for ‘Connecting the world to the stories that matter’.
World Press Photo of the Year:
Straight Voice Yasuyoshi Chiba, Japan, Agence France-Presse.
How do I lead design teams?
My experience leading all sorts of design teams.
Cook & save app
Saving and ordering is easier than ever! App design for Unilever.
Mogul news
Cut through the noise and see the whole story with Mogul News.
MS Mode
The first online destination for curvy ladies.
Branded eCommerce
Bringing a design approach where user centric principles meet brand strategy.
More examples?
See a list of recent projects where I have worked as UX/UI Designer and Product designer. They are online at the moment so you can take a look directly to the end result.
Would you like to know more about them? Contact me and I will be happy to chat about it :-)
Availability.
Contact me at hi@lauratapia.nl or just give me a call +31 (0) 681 345 322
Give me a shout if you're looking for someone to…
Conceptualize and craft digital solutions.
Design user interfaces (UX/UI).
Identify UX/UI enhancements for current and upcoming features.
Formulate a UX research strategy and facilitate user-centric brainstorming sessions.
Head up a Design Team.
Mentor your design team and conduct individual sessions.
Integrate Agile workflows into design processes.
Help with “design chaos” in a team.
Create a design system.
Develop a style manual and UX/UI animation designs.
Collaborate on revamping and rebranding your digital platform.
