UNILEVER FOOD SOLUTIONS: COOK & SAVE APP
Saving and ordering is easier than ever!
Team
Lead Product designer (me), Product owner, Business analyst, Content creators & Copywriter.
The challenge:
How might we help customers that struggle with choice overload?
Because of the proliferation of options, customers are inundated with choices.
Research shows that there are negative psychological, emotional, and behavioural effects of having too many options to choose from.
Some buyers struggle with “customers remorse” while others make no choice at all.
The big idea.
Our key strategic pillars.
1. Find the products that you need.
Sort by the category that is relevant to you, use filters to search for a specific brand, or simply order your previous order again.
2. Scan products to order quickly.
Scan the barcode and the products will be found immediately.
Choose the quantity you need and easily add them to your shopping cart.
3. Cook and save.
Points loyalty program. Earn points with your purchase and win gifts for you and your team.
Our design process:
Pair designing methodology.
Product owner and I ideate-validate-iterate together. We involve the main stakeholders and dev team during this part of the process.
We create the final architecture, journey maps and main interaction principles.
I come up with the interaction design and hi-fidelity prototypes for each flow and deliver it to dev team each sprint.
Design language:
Easy to navigate and to understand. A hustle-free shopping experience for hospitality professionals.
Design language.
Colour system for the interface.
Creating a colour theme that not only reflects the brand but that reinforces the user experience of each flow.
Important elements should stand out the most.
Text and icons should meet accessibility standards.
The brand colours should be used at memorable moments of the customer journey.
Design language.
Type
Main UI font: Din Pro.
A font that supports up to 114 different languages such as Spanish, English, Portuguese, Russian, German, French, Turkish, Italian, Polish, Ukrainian, Uzbek, Kurdish (Latin), Azerbaijani (Latin), Azerbaijani (Cyrillic), Romanian, Dutch, Greek, […] and other scripts.
Design language.
Material design icons.
Easy to understand icon set with clear metaphors and a clean design.
