Laura Tapia

18 years of hands-on design experience and team leadership.

18 years of hands-on design experience and team leadership.

 

Top skills:

Design

  • Hands-on design leader.

  • Integrating AI tools to enhance creativity, efficiency, and problem-solving in design.

  • Complex ecosystems.

  • UX research.

  • Scalable design systems and hi-fi prototyping.

  • Continuous design delivery - Agile.

  • Stakeholder alignment.

Leadership

  • Able to distill big ideas and strategise its implementation.

  • Good negotiator who can set and manage boundaries.

  • Aligning cross-disciplinary teams.

  • Empathic and supportive mentor.

  • Running design sprints and workshops.

Tools

  • Figma

  • Claude Design

  • Adobe Creative Suite

  • Jitter (Animation)

  • Dovetail (Research) 

  • Notion

  • Atlassian Software

Languages

  • English

  • Spanish

  • Dutch (NT2 II level: comprehension)

 

Recent experience:

  • Mar 2023 /Currently - BandenConcurrent - Freelance Lead Product Designer.

  • Nov/Mar 2023 - HqO - Freelance Lead Product Designer.

  • Oct/Nov 2023 - Instapro - Freelance Sr. Product Designer.

  • Jun 2022/Dec 2023 - Samhoud - Freelance Product Design Team Coach.

  • Jul 2022/Jun 2023 - BetterUp - Freelance Lead Product Designer. AI & Emerging products squads.

  • Feb/Jul 2022 - Ace&Tate - Freelance Digital Product Design Team Lead.

  • Nov/Feb 2022 - BetterUp - Freelance Lead Product Designer.

  • Sep 2021 - SECRID - Freelance Sr. UX/UI Brand Designer.

  • Aug 2021 - Notilyze - Freelance Sr. UX/UI Designer.

  • Jun/Jul 2021 - NADUVI - Freelance Sr. UX/UI Designer.

  • Feb/Aug 2021 - Hogeschool van Amsterdam - Communication & Multimedia Design Students coach.

  • Nov/Apr 2021 - Mendix - Freelance Lead Product Designer.

  • Jul/Oct 2020 - GrandVision - Freelance Sr. UX/UI Brand Designer.

  • Jan/Feb 2020 - Jungle Minds- Freelance Sr. UX Designer.

  • Apr/Nov 2019 - De Bijenkorf - Freelance UX/UI Team Lead.

  • 2019/2012 - Emakina - Lead UX/UI designer & art director.

  • 2012/2011 - United Academics - Lead UX/UI designer.

  • To see the complete list, please check my LinkedIn

 
 

Education:

  • PhD. Communication science. Field: Digital literacy, video games and behavioural science. Summa cum laude. Complutense University of Madrid.

  • M.Phil in Applied creativity. Complutense University of Madrid.

  • Master of Arts. Audiovisual communication. European University of Madrid.